I know whatever you are saying, you have been in the internet designing business long enough to find out what works and will not doesn’t, what would my own customer understand? Well after approaching website development in the same manner, I have unfortunately acquired no additional choice but to give in to my finest laid ideas and abide by the wants of my own customers.
Construction of good websites usually means that it has to be attractive to the eye, as well as being fully functioning to get Search Engine benefits, but eventually it must screen professionalism for the purpose of the business showed.
Making sure that you comply with W3C Standards (W3C Markup Affirmation Service) for the purpose of both HTML CODE and CSS validation is normally paramount to good design and coding (but not necessary for good Yahoo PR, Let me discuss in later posts), so when designing we choose to use foundation HTML format and CSS text typeface like Tahoma 11pt, to produce neat readable text and nice web page image styles.
I will list some cases of where letting go has checksuretech.com benefits for both parties involved and how in some instances actually resulted in little or no web site traffic for the web page.
Case Study 1 ) Architectural Organization flash and font is important
Our buyer wanted the usage of Flash elements to display several architecture images with a decent fade among images and changes to unique CSS Typeface used Tahoma 11pt font and replaced with Century Medieval 11pt, which is used in all the logos and architecture style work.
Since several would know embedding Flash documents into your internet site results in W3C Validation undefined source inability, thus object rendering the site Broken Markup. After explaining this kind of, the customer believed the need to possess a graphical adobe flash style image far outweighed the importance of quality valid HTML Transition Markup. To them the looks and perception of their webpage to their clients was much more advantageous than complying while using W3C.
In addition , they wanted the Century Medieval font rather than Tahoma. By simply design 100 years Gothic incorporates a much larger font height than Tahoma when used increased the page height bigger than when using Tahoma thus causing the site displaying with browse bars when view underneath 1024 times 768 quality, where recently it built in the whole web page perfectly.
Ultimately the customer realized the desired impacts they sought and in the end it is the buyer who constantly knows finest.
Case Study 2 . Container supplier becomes boxed in
Our consumer had started out a new organization supplying cardboard boxes boxes for moving and packing. That they wanted a straightforward site with heavy graphic image factors and little or no text to the home page.
Trying to explain to the customer the role of text based upon search engines effects and that having no understandable text in the home page may limit their visibility, they will choose design and style over effects. Why you may ask would a company limit their likelihood of being found on search engines? Well the question still burns with us too, but as mentioned previously the customer often knows best and the decision was only theirs to make.
Their philosophy was basic, their website was purely to be applied as a referrals guide without the source of extra business, his or her marketing strategies can be enough to garner continual business.
Even today I nonetheless wonder so why they limited their marketability and in particular the website which is often online and could be searched always of the day.
Hence in summary the very best laid ideas of rodents and guys (well in this case web designers) can be a ful waste great management because what I own stated all along that the customer always knows very best and eventually they are the ones paying for the service hence sometimes it has best to lay down your guns and concede defeat.