I know the things you are saying, you’ve been in the web designing organization long enough to recognise what functions and wont doesn’t, what would my personal customer find out? Well after approaching website creation in the same manner, I’ve unfortunately acquired no various other choice but for give in to my very best laid programs and conform to the desires of my own customers.
Construction of good websites usually means so it has to be attractive to the eye, along with being totally functioning for the purpose of Search Engine rewards, but in the long run it must screen professionalism meant for the business showed.
Complying with W3C Standards (W3C Markup Affirmation Service) for the purpose of both HTML and CSS validation can be paramount to good design and development (but not required for good Yahoo PR, Let me discuss in later posts), so when designing we wish to use bottom part HTML formatting and CSS text font like Tahoma 11pt, to build neat readable text and nice webpage image styles.
I will list some cases of exactly where letting travel has rewards for both parties involved and how in some circumstances actually resulted in little or no web traffic for the website.
Case Study 1 ) Architectural Organization flash and font is important
Our client wanted the usage of Flash factors to display many architecture pictures with a decent fade among images and changes to original CSS Typeface used Tahoma 11pt font and replace by Century Medieval 11pt, that is used in all their particular logos and architecture design and style work.
As a general rule would know sneaking in Flash documents into your site results in W3C Validation undefined source failing, thus making the site Invalid Markup. After explaining this kind of, the customer was feeling the need to have a very good graphical show style graphic far outweighed the importance of quality valid HTML Transition Markup. To them the appearance and understanding of their webpage to their consumers was a lot more advantageous than complying with the W3C.
In addition , they will wanted the use of the Century Gothic font rather than Tahoma. By design 100 years Gothic possesses a much larger typeface height than Tahoma and once used improved the web page height bigger than when using Tahoma thus causing the site presenting with browse bars once view within 1024 by 768 image resolution, where previously it built in the whole webpage perfectly.
In the final analysis the customer obtained the desired affects they wanted and eventually it is the customer who usually knows greatest.
Example 2 . Container supplier becomes boxed in
Our client had started out a new business supplying cardboard boxes intended for moving and packing. That they wanted a simple site with heavy graphic image factors and little if any text over the home page.
Explaining to the customer the role of text structured search engines outcomes and that having no understandable text to the home page would limit the visibility, that they choose design and style over outcomes. Why you might ask will a company limit their likelihood of being available on search engines? Well the question even now burns around too, but since mentioned previously the customer constantly knows greatest and the decision was only theirs for making.
Their philosophy was simple, their website was merely to be employed as a reference guide not the source of extra business, as their marketing strategies will be enough to garner regular business.
Today I nonetheless wonder as to why they limited their marketability and in particular the website which is definitely online and could be searched all the time of the day.
So in summary the very best laid plans of mice and guys (well in cases like this web designers) can be a say waste great management seeing that what I currently have stated all of the along the fact that the customer at all times knows best and inevitably they are the types paying for the service so sometimes is best to lay down your firearms and acknowledge defeat.