I know everything you are saying, you’ve been in the internet designing organization long enough to find out what performs and will not doesn’t, what would my own customer find out? Well after approaching website development in the same manner, I have unfortunately acquired no other choice but for give in to my greatest laid ideas and adhere to the hopes of my own customers.
Development of good websites usually means that this has to be attractive to the eye, along with being completely functioning for the purpose of Search Engine rewards, but ultimately it must display professionalism just for the business showed.
Making sure that you comply with W3C Standards (W3C Markup Approval Service) intended for both HTML CODE and CSS validation is paramount to good style and coding (but not essential for good Google PR, Let me discuss in later posts), so when making we always like to use base HTML format and CSS text typeface like Tahoma 11pt, for making neat readable text and nice web page image layouts.
I will list some cases of where letting proceed has rewards for both parties involved and just how in some conditions actually lead to little or no web traffic for the web page.
Case Study 1 ) Architectural Company flash and font things
Our customer wanted the usage of Flash elements to display a number of architecture images with a wonderful fade among images and changes to basic CSS Font used Tahoma 11pt typeface and replaced with Century Gothic 11pt, which is used in all all their logos and architecture design and style work.
Since several would know embedding Flash files into your site results in W3C Validation undefined source failure, thus making the site Incorrect Markup. Following explaining this, the customer experienced the need to have a very good graphical thumb style photo far outweighed the importance of quality valid HTML Transitional Markup. To them the appearance and conception of their site to their consumers was a lot more advantageous than complying considering the W3C.
In addition , they wanted the use of the Century Medieval font rather than Tahoma. By design Hundred years Gothic provides a much larger font height than Tahoma then when used increased the web page height larger than when using Tahoma thus resulting in the site showing with scroll bars when ever view under 1024 x 768 quality, where recently it built in the whole site perfectly.
Basically we the customer obtained the desired affects they desired and inevitably it is the buyer who often knows greatest.
Example 2 . Container supplier turns into boxed in
Our customer had started out a new business supplying cardboard boxes designed for moving and packing. They wanted nhi.org.ir a simple site with heavy graphical image components and little or no text within the home page.
Trying to explain to the customer the role of text structured search engines outcomes and that having no legible text over the home page might limit all their visibility, they choose style over results. Why you might ask would probably a company limit their likelihood of being available on search engines? Very well the question continue to burns with us too, but as mentioned previously the customer definitely knows best and the decision was entirely theirs to make.
Their beliefs was simple, their website was merely to be used as a guide guide instead of the source more business, his or her marketing strategies would be enough to garner regular business.
Today I continue to wonder for what reason they limited their marketability and in particular the website which is usually online and could be searched always of the day.
So in summary the very best laid ideas of rodents and men (well in this instance web designers) can be a ful waste of good management because what I own stated pretty much all along the fact that the customer always knows ideal and inevitably they are the ones paying for the service so sometimes it is very best to lay down your pistols and acknowledge defeat.