I know what you are saying, you have been in the world wide web designing business long enough to grasp what performs and wont doesn’t, what would my customer know? Well after approaching webdesign in the same manner, I have unfortunately experienced no additional choice but to give in to my very best laid plans and conform to the chooses of my own customers.
Structure of good websites usually means that this has to be appealing to the eye, and being fully functioning with regards to Search Engine benefits, but eventually it must screen professionalism for the business depicted.
Complying with W3C Standards (W3C Markup Approval Service) intended for both HTML and CSS validation is usually paramount to good design and style and development (but not required for good Yahoo PR, I will discuss in later posts), so when designing we love to use bottom part HTML format and CSS text font like Tahoma 11pt, to generate neat set up text and nice site image designs.
I will list some cases of exactly where letting move has benefits for each party involved and exactly how in some instances actually ended in little or no web site traffic for the web page.
Case Study 1 ) Architectural Firm flash and font issues
Our consumer wanted the application of Flash factors to display several architecture pictures with a pleasant fade between images and changes to basic CSS Font used Tahoma 11pt font and replace by Century Medieval 11pt, which is often used in all all their logos and architecture design work.
As a general rule would know embedding Flash data files into your website results in W3C Validation undefined source failing, thus making the site Incorrect Markup. After explaining this, the customer experienced the need to have a nice graphical display style graphic far outweighed the importance of quality valid HTML Transition Markup. To them the appearance and opinion of their internet site to their clients was a lot more advantageous than complying while using W3C.
In addition , they will wanted the Century Medieval font instead of Tahoma. Simply by design Century Gothic includes a much larger typeface height than Tahoma and when used improved the web page height bigger than when using Tahoma thus leading to the site featuring with browse bars the moment view within 1024 back button 768 resolution, where recently it built in the whole webpage perfectly.
Finally the customer realized the desired affects they wished for and in the end it is the customer who always knows very best.
Case Study 2 . Box supplier turns into boxed in
Our customer had began a new organization supplying cardboard boxes for moving and packing. That they wanted a simple site with heavy visual image components and minimum text for the home page.
Trying to explain to the customer the role of text founded search engines results and that having no understandable text around the home page would limit their very own visibility, they will choose style over results. Why you may ask may a company limit their likelihood of being available on search engines? Very well the question continue to burns with us too, but as mentioned previously the customer usually knows finest and the decision was solely theirs for making.
Their philosophy was simple, their website was purely to be utilized as a benchmark guide instead of the source more business, his or her marketing strategies can be enough to garner continuous business.
Today I even now wonder so why they limited their marketability and in particular the website which is often online and could be searched constantly of the day.
Hence in summary the very best laid plans of rodents and males (well in cases like this web designers) can be a ful waste of good management while what I own stated almost all along which the customer often knows very best and in the end they are the types paying for the service so sometimes it is best to lay down your firearms and concede defeat.