I know the things you are saying, you have been in the web designing business long enough to recognise what works and will not doesn’t, what would my own customer find out? Well following approaching web site design in the same manner, I have unfortunately possessed no various other choice but to give in to my best laid programs and abide by the hopes of my personal customers.
Development of good websites usually means which it has to be appealing to the eye, and also being totally functioning just for Search Engine rewards, but in the long run it must display professionalism to get the business symbolized.
Complying with W3C Standards (W3C Markup Approval Service) designed for both CODE and CSS validation is usually paramount to good style and coding (but not required for good Yahoo PR, I will discuss in later posts), so when designing we wish to use bottom HTML format and CSS text typeface like Tahoma 11pt, to generate neat easy to read text and nice site image layouts.
I will list some cases of exactly where letting move has rewards for both parties involved and exactly how in some circumstances actually triggered little or no web site traffic for your website.
Case Study 1 ) Architectural Firm flash and font matters
Our client wanted the application of Flash factors to display a number of architecture images with a fine fade among images and changes to basic CSS Font used Tahoma 11pt font and replace by Century Medieval 11pt, which is used in all the logos and architecture design and style work.
Because so many would know sneaking in Flash documents into your web page results in W3C Validation undefined source inability, thus copy the site Invalid Markup. After explaining this, the customer was feeling the need to have a nice graphical flash style graphic far outweighed the importance of quality valid HTML Transition Markup. To them the looks and belief of their webpage to their customers was a lot more advantageous than complying while using W3C.
In addition , they will wanted the Century Gothic font rather than Tahoma. By design 100 years Gothic includes a much larger font height than Tahoma then when used improved the web page height bigger than when using Tahoma thus causing the site featuring with browse bars once view beneath 1024 back button 768 quality, where recently it built in the whole webpage perfectly.
Eventually the customer attained the desired affects they imagined and ultimately it is the customer who constantly knows finest.
Case Study 2 . Package supplier becomes boxed in
Our consumer had began a new organization supplying cardboard boxes with respect to moving and packing. They wanted a simple site with heavy visual image components and minimum text at the home page.
Trying to explain to the customer the role of text centered search engines effects and that having no understandable text at the home page will limit their visibility, they will choose design over results. Why you might ask could a company limit their probability of being found on search engines? Very well the question continue to burns with us too, but as mentioned earlier the customer at all times knows ideal and the decision was entirely theirs to generate.
Their school of thought was simple, their website was merely to be employed as a referrals guide and not the source more business, his or her marketing strategies will be enough to garner continuous business.
Today I nonetheless wonder for what reason they limited their marketability and in particular the website which is often online and can be searched at all times of the day.
So in summary the very best laid programs of rodents and males (well in cases like this web designers) can be a complete waste great management seeing that what I include stated almost all along that customer at all times knows very best and finally they are the types paying for your service thus sometimes it could be best to lay down your guns and acknowledge defeat.