I know whatever you are saying, you’ve been in the net designing organization long enough to be familiar with what performs and wont doesn’t, what would my own customer know? Well following approaching web development in the same manner, I’ve unfortunately had no additional choice but to give in to my finest laid strategies and abide by the chooses of my customers.
Construction of good websites usually means it has to be attractive to the eye, and being completely functioning for Search Engine benefits, but eventually it must screen professionalism to get the business displayed.
Making sure that you comply with W3C Standards (W3C Markup Acceptance Service) with respect to both HTML and CSS validation is usually paramount to good design and style and development (but not necessary for good Yahoo PR, I will discuss in later posts), so when designing we always like to use bottom part HTML format and CSS text typeface like Tahoma 11pt, to build neat readable text and nice webpage image layouts.
I will list some cases of where letting go has rewards for each involved and how in some situations actually triggered little or no online traffic for the web site.
Case Study 1 ) Architectural Firm flash and font issues
Our client wanted the usage of Flash elements to display a lot of architecture images with a wonderful fade among images and changes to original CSS Typeface used Tahoma 11pt typeface and replace by Century Gothic 11pt, which is used in all their logos and architecture design work.
Since several would know sneaking in Flash documents into your web-site results in W3C Validation undefined source failing, thus rendering the site Incorrect Markup. Following explaining this, the customer believed the need to have a very good graphical show style image far outweighed the importance of quality valid HTML Transitional Markup. To them the looks and understanding of their webpage to their customers was far more advantageous than complying with all the W3C.
In addition , they will wanted the Century Gothic font rather than Tahoma. By simply design Hundred years Gothic includes a much larger typeface height than Tahoma then when used elevated the webpage height larger than when using Tahoma thus resulting in the site showing with browse bars once view below 1024 back button 768 quality, where previously it built in the whole web page perfectly.
Basically we the customer realized the desired affects they imagined and finally it is the client who generally knows very best.
Example 2 . Container supplier turns into boxed in
Our customer had started a new business supplying card boxes for the purpose of moving and packing. They wanted a straightforward site with heavy visual image components and little if any text relating to the home page.
Explaining to the customer the role of text based search engines outcomes and that having no readable text around the home page might limit their very own visibility, they choose design over effects. Why you could ask could a company limit their likelihood of being found on search engines? Very well the question nonetheless burns around too, but as mentioned before the customer at all times knows ideal and the decision was entirely theirs to build.
Their idea was basic, their website was merely to be used as a referrals guide not the source of extra business, because their marketing strategies will be enough to garner continuous business.
Even today I even now wonder for what reason they limited their marketability and in particular their website which is constantly online and could be searched always of the day.
Therefore in summary the best laid plans of rats and men (well in such a case web designers) can be a ful waste of good management simply because what I own stated almost all along the fact that customer generally knows very best and in the long run they are the types paying for the service so sometimes it has best to take a nap your guns and acknowledge defeat.