I know the things you are saying, you’ve been in the web designing business long enough to grasp what works and will not doesn’t, what would my personal customer find out? Well following approaching web design in the same manner, I have unfortunately possessed no additional choice but to give in to my ideal laid ideas and adhere to the desires of my own customers.
Development of good websites usually means which it has to be attractive to the eye, and also being fully functioning to get Search Engine benefits, but inevitably it must display professionalism for the purpose of the business depicted.
Making sure that you comply with W3C Standards (W3C Markup Agreement Service) with regards to both HTML CODE and CSS validation is definitely paramount to good design and style and development (but not necessary for good Yahoo PR, I will discuss in later posts), so when making we prefer to use starting HTML formatting and CSS text font like Tahoma 11pt, to create neat easy to read text and nice site image layouts.
I will list some cases of where letting go has benefits for each involved and just how in some circumstances actually lead to little or no web traffic for the web site.
Case Study 1 . Architectural Company flash and font concerns
Our buyer wanted the application of Flash elements to display several architecture pictures with a good fade between images and changes to basic CSS Typeface used Tahoma 11pt typeface and replace by Century Gothic 11pt, which is often used in all their very own logos and architecture design and style work.
As most would know embedding Flash files into your web page results in W3C Validation undefined source inability, thus making the site Broken Markup. After explaining this, the customer believed the need to have a nice graphical flash style impression far outweighed the importance of quality valid HTML Transition Markup. To them the look and notion of their site to their customers was much more advantageous than complying along with the W3C.
In addition , they will wanted the use of the Century Medieval font rather than Tahoma. By design Hundred years Gothic incorporates a much larger font height than Tahoma so when used elevated the webpage height bigger than when using Tahoma thus causing the site displaying with browse bars once view under 1024 back button 768 image resolution, where previously it built in the whole web page perfectly.
Worth the customer realized the desired affects they desired and in the end it is the client who constantly knows greatest.
Case Study 2 . Pack supplier becomes boxed in
Our customer had began a new organization supplying card boxes with regards to moving and packing. They wanted wonderlandarts.ca a basic site with heavy graphical image components and little or no text on the home page.
Trying to explain to the customer the role of text primarily based search engines benefits and that having no legible text around the home page will limit their very own visibility, they choose design over benefits. Why you may ask will a company limit their likelihood of being available on search engines? Well the question continue to burns with us too, but since mentioned previously the customer always knows best and the decision was solely theirs to build.
Their philosophy was simple, their website was merely to be used as a research guide instead of the source more business, as their marketing strategies will be enough to garner continuous business.
Even today I still wonder why they limited their marketability and in particular their website which is constantly online and could be searched always of the day.
So in summary the best laid programs of mice and guys (well in this instance web designers) can be a ful waste great management since what I own stated almost all along the fact that the customer at all times knows very best and eventually they are the types paying for your service so sometimes it could be best to take a nap your weapons and concede defeat.