I know what you are saying, you’ve been in the world wide web designing business long enough to be familiar with what performs and wont doesn’t, what would my customer know? Well following approaching website creation in the same manner, I’ve unfortunately got no different choice but to give in to my very best laid strategies and adhere to the likes of my personal customers.
Development of good websites usually means that this has to be attractive to the eye, as well as being completely functioning with respect to Search Engine benefits, but in the long run it must screen professionalism just for the business symbolized.
Complying with W3C Standards (W3C Markup Agreement Service) meant for both HTML CODE and CSS validation is definitely paramount to good design and style and development (but not necessary for good Yahoo PR, I will discuss in later posts), so when making we choose to use bottom HTML format and CSS text font like Tahoma 11pt, to create neat readable text and nice site image designs.
I will list some cases of where letting proceed has benefits for each party involved and just how in some circumstances actually lead to little or no web traffic for the website.
Case Study 1 ) Architectural Firm flash and font issues
Our customer wanted the use of Flash components to display a variety of architecture photos with a decent fade between images and changes to classic CSS Typeface used Tahoma 11pt font and replaced with Century Gothic 11pt, which is used in all all their logos and architecture style work.
Since several would know sneaking in Flash documents into your internet site results in W3C Validation undefined source failing, thus making the site Incorrect Markup. After explaining this, the customer seemed the need to have a nice graphical display style picture far outweighed the importance of quality valid HTML Transition Markup. To them the look and perception of their website to their consumers was much more advantageous than complying with the W3C.
In addition , that they wanted the Century Medieval font instead of Tahoma. By simply design Hundred years Gothic possesses a much larger font height than Tahoma and when used elevated the page height bigger than when using Tahoma thus leading to the site featuring with slide bars once view under 1024 x 768 image resolution, where recently it fitted in the whole site perfectly.
In conclusion the customer obtained the desired impacts they needed and ultimately it is the consumer who definitely knows greatest.
Example 2 . Field supplier becomes boxed in
Our client had started out a new organization supplying cardboard boxes for moving and packing. They wanted verbativ.com a basic site with heavy visual image elements and minimum text within the home page.
Trying to explain to the customer the role of text centered search engines benefits and that having no readable text relating to the home page may limit their visibility, that they choose design over outcomes. Why you may ask may a company limit their possibilities of being found on search engines? Well the question nonetheless burns around too, but as mentioned before the customer generally knows ideal and the decision was only theirs to make.
Their school of thought was simple, their website was merely to be applied as a reference point guide and not the source more business, because their marketing strategies would be enough to garner consistent business.
Today I nonetheless wonder why they limited their marketability and in particular the website which is at all times online and may be searched all the time of the day.
And so in summary the very best laid strategies of rats and males (well in this case web designers) can be a complete waste of good management simply because what I experience stated all of the along the fact that the customer always knows greatest and eventually they are the types paying for the service thus sometimes it has best to lie down your guns and acknowledge defeat.