I know the things you are saying, you have been in the world wide web designing business long enough to recognise what functions and wont doesn’t, what would my own customer find out? Well after approaching webdesign in the same manner, I have unfortunately acquired no various other choice but for give in to my greatest laid programs and adhere to the chooses of my personal customers.
Structure of good websites usually means it has to be appealing to the eye, as well as being totally functioning with regards to Search Engine benefits, but inevitably it must screen professionalism meant for the business displayed.
Making sure that you comply with W3C Standards (W3C Markup Agreement Service) pertaining to both CODE and CSS validation is definitely paramount to good design and programming (but not necessary for good Google PR, I will discuss in later posts), so when designing we like to use foundation HTML format and CSS text font like Tahoma 11pt, to generate neat easy to read text and nice web page image designs.
I will list some cases of where letting visit has rewards for each party involved and exactly how in some conditions actually resulted in little or no online traffic for the web site.
Case Study 1 . Architectural Organization flash and font concerns
Our customer wanted the use of Flash factors to display a couple of architecture pictures with a good fade among images and changes to primary CSS Font used Tahoma 11pt font and replace by Century Medieval 11pt, which is used in all their logos and architecture style work.
Because so many would know sneaking in Flash data into your internet site results in W3C Validation undefined source failure, thus manifestation the site Broken Markup. After explaining this kind of, the customer was feeling the need to have a nice graphical expensive style impression far outweighed the importance of quality valid HTML Transitional Markup. To them the look and notion of their web page to their customers was far more advantageous than complying along with the W3C.
In addition , that they wanted the use of the Century Gothic font rather than Tahoma. By design Hundred years Gothic has a much larger font height than Tahoma and once used elevated the webpage height bigger than when using Tahoma thus leading to the site featuring with browse bars when view within 1024 by 768 resolution, where recently it fitted in the whole page perfectly.
Worth the customer attained the desired influences they wanted and in the long run it is the client who often knows ideal.
Example 2 . Container supplier turns into boxed in
Our consumer had started a new organization supplying cardboard boxes boxes for moving and packing. They wanted www.zpersonaltrainer.co.za an easy site with heavy graphic image elements and little if any text over the home page.
Explaining to the customer the role of text structured search engines outcomes and that having no understandable text over the home page might limit their visibility, they will choose design and style over outcomes. Why you may ask might a company limit their possibilities of being found on search engines? Very well the question still burns around too, but since mentioned previous the customer always knows ideal and the decision was exclusively theirs for making.
Their idea was straightforward, their website was purely to be utilized as a benchmark guide rather than the source more business, because their marketing strategies can be enough to garner continual business.
Today I nonetheless wonder for what reason they limited their marketability and in particular the website which is usually online and could be searched all the time of the day.
And so in summary the very best laid ideas of mice and guys (well in this case web designers) can be a complete waste of good management because what I contain stated all along that your customer definitely knows finest and inevitably they are the kinds paying for the service hence sometimes it is very best to lie down your weapons and acknowledge defeat.