I know what you are saying, you have been in the internet designing business long enough to recognize what works and wont doesn’t, what would my customer find out? Well after approaching web design in the same manner, I’ve unfortunately got no other choice but to give in to my greatest laid programs and adhere to the wishes of my personal customers.
Construction of good websites usually means so it has to be appealing to the eye, and also being completely functioning for the purpose of Search Engine rewards, but in the end it must display professionalism just for the business symbolized.
Making sure that you comply with W3C Standards (W3C Markup Validation Service) intended for both HTML and CSS validation can be paramount to good design and style and programming (but not essential for good Google PR, Let me discuss in later posts), so when designing we want to use foundation HTML format and CSS text font like Tahoma 11pt, for making neat readable text and nice webpage image designs.
I will list some cases of where letting go has rewards for each involved and just how in some situations actually lead to little or no online traffic for the web site.
Case Study 1 ) Architectural Organization flash and font concerns
Our customer wanted the utilization of Flash elements to display a variety of architecture pictures with a great fade between images and changes to original CSS Typeface used Tahoma 11pt font and replaced with Century Gothic 11pt, that is used in all their particular logos and architecture style work.
Because so many would know sneaking in Flash data files into your website results in W3C Validation undefined source failure, thus copy the site Unacceptable Markup. After explaining this, the customer noticed the need to have a very good graphical show style picture far outweighed the importance of quality valid HTML Transition Markup. To them the looks and opinion of their internet site to their customers was much more advantageous than complying with the W3C.
In addition , they wanted the use of the Century Gothic font rather than Tahoma. By design Century Gothic provides a much larger font height than Tahoma so when used improved the site height larger than when using Tahoma thus resulting in the site showing with scroll bars once view beneath 1024 a 768 resolution, where recently it built in the whole page perfectly.
Basically we the customer obtained the desired influences they preferred and ultimately it is the buyer who generally knows very best.
Case Study 2 . Pack supplier becomes boxed in
Our buyer had started out a new organization supplying cardboard boxes meant for moving and packing. They wanted an easy site with heavy visual image components and little or no text over the home page.
Explaining to the customer the role of text depending search engines results and that having no understandable text over the home page might limit all their visibility, that they choose design and style over benefits. Why you may ask would probably a company limit their likelihood of being available on search engines? Very well the question even now burns around too, but as mentioned previous the customer often knows very best and the decision was only theirs to produce.
Their philosophy was simple, their website was merely to be utilized as a research guide without the source of extra business, because their marketing strategies would be enough to garner regular business.
Today I still wonder how come they limited their marketability and in particular the website which is constantly online and may be searched constantly of the day.
And so in summary the very best laid plans of rodents and guys (well in this case web designers) can be a say waste of good management while what I have stated all of the along the fact that the customer usually knows greatest and ultimately they are the types paying for your service so sometimes it’s best to lie down your firearms and agree defeat.