I know what you are saying, you’ve been in the web designing organization long enough to know what works and wont doesn’t, what would my customer understand? Well after approaching web site design in the same manner, I’ve unfortunately acquired no different choice but for give in to my best laid ideas and conform to the desires of my personal customers.
Structure of good websites usually means so it has to be appealing to the eye, and being totally functioning designed for Search Engine rewards, but inevitably it must display professionalism designed for the business showed.
Making sure that you comply with W3C Standards (W3C Markup Validation Service) for the purpose of both HTML CODE and CSS validation is paramount to good design and coding (but not necessary for good Yahoo PR, I will discuss in later posts), so when designing we plan to use foundation HTML format and CSS text typeface like Tahoma 11pt, to make neat easy to read text and nice page image styles.
I will list some cases of where letting choose has rewards for each involved and how in some conditions actually lead to little or no web site traffic for the web page.
Case Study 1 . Architectural Company flash and font issues
Our customer wanted the utilization of Flash elements to display a variety of architecture images with a decent fade between images and changes to first CSS Typeface used Tahoma 11pt typeface and replace by Century Medieval 11pt, which is used in all all their logos and architecture design and style work.
As most would know sneaking in Flash files into your web page results in W3C Validation undefined source failing, thus manifestation the site Invalid Markup. After explaining this, the customer seemed the need to have a nice graphical thumb style impression far outweighed the importance of quality valid HTML Transition Markup. To them the looks and opinion of their webpage to their clients was far more advantageous than complying along with the W3C.
In addition , that they wanted the use of the Century Gothic font rather than Tahoma. Simply by design 100 years Gothic incorporates a much larger typeface height than Tahoma and once used elevated the page height bigger than when using Tahoma thus leading to the site featuring with slide bars the moment view beneath 1024 a 768 image resolution, where previously it fitted in the whole webpage perfectly.
Finally the customer realized the desired influences they preferred and ultimately it is the buyer who generally knows finest.
Example 2 . Pack supplier turns into boxed in
Our client had started out a new business supplying cardboard boxes designed for moving and packing. That they wanted www.vamosrobi.hu an easy site with heavy visual image factors and minimum text relating to the home page.
Explaining to the customer the role of text established search engines effects and that having no understandable text around the home page might limit their particular visibility, they choose design and style over results. Why you might ask would definitely a company limit their possibilities of being found on search engines? Well the question nonetheless burns with us too, but as mentioned previously the customer often knows finest and the decision was only theirs to make.
Their philosophy was straightforward, their website was merely to be employed as a guide guide certainly not the source more business, because their marketing strategies would be enough to garner constant business.
Even today I still wonder how come they limited their marketability and in particular the website which is usually online and can be searched all the time of the day.
Hence in summary the very best laid plans of mice and guys (well in this case web designers) can be a say waste of good management since what I have got stated all along the fact that the customer generally knows greatest and in the end they are the types paying for your service thus sometimes it could be best to take a nap your pistols and acknowledge defeat.