I know everything you are saying, you’ve been in the web designing organization long enough to be aware of what functions and wont doesn’t, what would my own customer know? Well following approaching web design in the same manner, I’ve unfortunately acquired no other choice but for give in to my very best laid plans and comply with the wants of my own customers.
Building of good websites usually means that this has to be appealing to the eye, as well as being completely functioning with regards to Search Engine benefits, but inevitably it must display professionalism intended for the business showed.
Making sure that you comply with W3C Standards (W3C Markup Affirmation Service) pertaining to both HTML and CSS validation is usually paramount to good design and style and encoding (but not required for good Google PR, Let me discuss in later posts), so when designing we want to use platform HTML format and CSS text font like Tahoma 11pt, to produce neat set up text and nice web page image designs.
I will list some cases of exactly where letting visit has rewards for each involved and how in some circumstances actually triggered little or no online traffic for the website.
Case Study 1 ) Architectural Organization flash and font is important
Our client wanted the application of Flash elements to display a couple of architecture images with a nice fade among images and changes to unique CSS Font used Tahoma 11pt font and replaced with Century Gothic 11pt, that is used in all the logos and architecture style work.
As most would know sneaking in Flash documents into your internet site results in W3C Validation undefined source inability, thus rendering the site Broken Markup. After explaining this, the customer noticed the need to have a nice graphical show style photo far outweighed the importance of quality valid HTML Transition Markup. To them the looks and perception of their webpage to their customers was a lot more advantageous than complying together with the W3C.
In addition , they wanted the use of the Century Medieval font rather than Tahoma. Simply by design 100 years Gothic includes a much larger typeface height than Tahoma so when used increased the site height larger than when using Tahoma thus resulting in the site exhibiting with slide bars the moment view under 1024 a 768 image resolution, where previously it built in the whole site perfectly.
In the long run the customer achieved the desired impacts they preferred and in the long run it is the customer who constantly knows finest.
Example 2 . Container supplier turns into boxed in
Our consumer had started out a new organization supplying cardboard boxes boxes intended for moving and packing. That they wanted a simple site with heavy graphic image elements and little or no text in the home page.
Explaining to the customer the role of text centered search engines outcomes and that having no readable text within the home page would limit their very own visibility, they will choose design and style over effects. Why you could ask may a company limit their likelihood of being found on search engines? Very well the question still burns around too, but since mentioned before the customer always knows ideal and the decision was only theirs to build.
Their school of thought was straightforward, their website was merely to be applied as a reference guide rather than the source of extra business, as their marketing strategies can be enough to garner continual business.
To this day I continue to wonder for what reason they limited their marketability and in particular their website which is often online and could be searched at all times of the day.
Therefore in summary the best laid programs of rodents and guys (well in this instance web designers) can be a complete waste great management while what I own stated all along which the customer usually knows greatest and finally they are the types paying for the service consequently sometimes it has best to lie down your pistols and agree defeat.