I know what you are saying, you have been in the net designing business long enough to recognise what performs and will not doesn’t, what would my personal customer understand? Well after approaching web development in the same manner, I’ve unfortunately acquired no other choice but to give in to my best laid plans and conform to the needs of my customers.
Engineering of good websites usually means so it has to be appealing to the eye, and also being completely functioning designed for Search Engine benefits, but in the end it must display professionalism for the business manifested.
Making sure that you comply with W3C Standards (W3C Markup Validation Service) designed for both HTML and CSS validation is normally paramount to good style and development (but not essential for good Yahoo PR, I will discuss in later posts), so when making we wish to use bottom HTML formatting and CSS text font like Tahoma 11pt, to make neat easy to read text and nice webpage image styles.
I will list some cases of exactly where letting choose has rewards for both parties involved and exactly how in some instances actually resulted in little or no online traffic for the internet site.
Case Study 1 . Architectural Organization flash and font things
Our buyer wanted the utilization of Flash factors to display a variety of architecture photos with a nice fade among images and changes to basic CSS Font used Tahoma 11pt font and replace by Century Gothic 11pt, which is used in all their logos and architecture style work.
As a general rule would know embedding Flash documents into your web-site results in W3C Validation undefined source failure, thus manifestation the site Incorrect Markup. Following explaining this kind of, the customer was the need to have a nice graphical show style photo far outweighed the importance of quality valid HTML Transition Markup. To them the looks and opinion of their website to their consumers was a lot more advantageous than complying along with the W3C.
In addition , that they wanted the use of the Century Gothic font instead of Tahoma. By design Hundred years Gothic incorporates a much larger typeface height than Tahoma and once used increased the page height bigger than when using Tahoma thus causing the site displaying with scroll bars when ever view beneath 1024 by 768 resolution, where recently it built in the whole page perfectly.
In due course the customer achieved the desired affects they preferred and finally it is the consumer who definitely knows finest.
Case Study 2 . Package supplier turns into boxed in
Our buyer had started out a new organization supplying cardboard boxes boxes with regards to moving and packing. They will wanted a basic site with heavy visual image components and minimum text at the home page.
Explaining to the customer the role of text centered search engines outcomes and that having no legible text on the home page would limit the visibility, they choose design over effects. Why you may ask could a company limit their possibilities of being found on search engines? Very well the question even now burns around too, but as mentioned before the customer usually knows greatest and the decision was exclusively theirs to build.
Their school of thought was simple, their website was merely to be applied as a benchmark guide and necessarily the source more business, his or her marketing strategies would be enough to garner consistent business.
Today I even now wonder for what reason they limited their marketability and in particular the website which is at all times online and may be searched constantly of the day.
Therefore in summary the best laid strategies of rats and males (well in this case web designers) can be a ful waste great management since what I experience stated every along the customer often knows best and in the end they are the types paying for your service hence sometimes is considered best to lay down your pistols and concede defeat.