I know whatever you are saying, you’ve been in the net designing organization long enough to discover what works and will not doesn’t, what would my personal customer understand? Well after approaching website development in the same manner, I’ve unfortunately got no additional choice but to give in to my finest laid programs and conform to the wishes of my personal customers.
Structure of good websites usually means that it has to be appealing to the eye, and also being completely functioning pertaining to Search Engine rewards, but eventually it must display professionalism pertaining to the business showed.
Complying with W3C Standards (W3C Markup Acceptance Service) intended for both CODE and CSS validation is usually paramount to good design and programming (but not required for good Yahoo PR, I will discuss in later posts), so when making we choose to use foundation HTML format and CSS text font like Tahoma 11pt, for making neat set up text and nice webpage image layouts.
I will list some cases of where letting travel has benefits for each party involved and just how in some instances actually resulted in little or no online traffic for the site.
Case Study 1 . Architectural Firm flash and font issues
Our customer wanted the application of Flash factors to display a lot of architecture images with a attractive fade among images and changes to basic CSS Font used Tahoma 11pt font and replaced with Century Medieval 11pt, which is often used in all all their logos and architecture design work.
Since several would know sneaking in Flash documents into your website results in W3C Validation undefined source failure, thus making the site Incorrect Markup. Following explaining this, the customer was the need to have a nice graphical expensive style impression far outweighed the importance of quality valid HTML Transition Markup. To them the appearance and notion of their web page to their customers was much more advantageous than complying with all the W3C.
In addition , they wanted the Century Medieval font rather than Tahoma. Simply by design Century Gothic provides a much larger typeface height than Tahoma and when used elevated the webpage height bigger than when using Tahoma thus resulting in the site presenting with scroll bars when view under 1024 back button 768 resolution, where previously it fitted in the whole site perfectly.
In due course the customer realized the desired impacts they sought and finally it is the client who constantly knows ideal.
Case Study 2 . Pack supplier turns into boxed in
Our buyer had began a new organization supplying card boxes for moving and packing. They will wanted a basic site with heavy graphical image components and minimum text over the home page.
Trying to explain to the customer the role of text depending search engines benefits and that having no understandable text at the home page would limit their visibility, they will choose design over effects. Why you may ask might a company limit their possibilities of being found on search engines? Well the question even now burns with us too, but since mentioned previously the customer constantly knows greatest and the decision was entirely theirs to create.
Their school of thought was straightforward, their website was merely to be employed as a research guide and not the source of extra business, as their marketing strategies will be enough to garner continuous business.
Even today I even now wonder as to why they limited their marketability and in particular their website which is generally online and may be searched at all times of the day.
Consequently in summary the very best laid strategies of rodents and men (well in this case web designers) can be a utter waste of good management as what I currently have stated all of the along that your customer always knows finest and finally they are the ones paying for the service and so sometimes it may be best to lie down your firearms and concede defeat.