I know what you are saying, you’ve been in the net designing organization long enough to be aware of what works and wont doesn’t, what would my personal customer know? Well after approaching web site design in the same manner, I have unfortunately got no different choice but for give in to my best laid ideas and comply with the hopes of my customers.
Development of good websites usually means that it has to be attractive to the eye, and being totally functioning to get Search Engine rewards, but eventually it must display professionalism with regards to the business symbolized.
Complying with W3C Standards (W3C Markup Validation Service) just for both HTML and CSS validation is paramount to good style and development (but not necessary for good Google PR, Let me discuss in later posts), so when making we prefer to use platform HTML formatting and CSS text font like Tahoma 11pt, to build neat easy to read text and nice site image layouts.
I will list some cases of exactly where letting proceed has benefits for each party involved and just how in some circumstances actually led to little or no online traffic for the web page.
Case Study 1 ) Architectural Organization flash and font matters
Our customer wanted the use of Flash components to display several architecture photos with a pleasant fade among images and changes to basic CSS Typeface used Tahoma 11pt typeface and replaced with Century Medieval 11pt, that is used in all the logos and architecture design and style work.
As most would know sneaking in Flash documents into your internet site results in W3C Validation undefined source failing, thus manifestation the site Unacceptable Markup. After explaining this, the customer noticed the need to possess a graphical show style impression far outweighed the importance of quality valid HTML Transitional Markup. To them the appearance and opinion of their web page to their consumers was much more advantageous than complying with all the W3C.
In addition , that they wanted the use of the Century Gothic font rather than Tahoma. By design Hundred years Gothic provides a much larger typeface height than Tahoma and once used increased the site height larger than when using Tahoma thus leading to the site featuring with scroll bars when view within 1024 a 768 image resolution, where recently it fitted in the whole page perfectly.
In the long run the customer obtained the desired influences they sought and eventually it is the buyer who constantly knows best.
Case Study 2 . Package supplier becomes boxed in
Our client had started out a new business supplying cardboard boxes to get moving and packing. They wanted a straightforward site with heavy graphic image factors and little if any text to the home page.
Explaining to the customer the role of text centered search engines results and that having no readable text around the home page could limit their particular visibility, they will choose design over effects. Why you may ask might a company limit their probability of being found on search engines? Well the question nonetheless burns with us too, but as mentioned previous the customer definitely knows finest and the decision was entirely theirs to produce.
Their viewpoint was simple, their website was merely to be used as a benchmark guide instead of the source of extra business, his or her marketing strategies will be enough to garner continual business.
Today I still wonder why they limited their marketability and in particular the website which is constantly online and could be searched constantly of the day.
Consequently in summary the best laid plans of mice and guys (well in this instance web designers) can be a say waste of good management while what I possess stated almost all along the fact that customer constantly knows greatest and in the long run they are the ones paying for the service hence sometimes is best to take a nap your pistols and concede defeat.