I know the things you are saying, you have been in the world wide web designing organization long enough to discover what performs and wont doesn’t, what would my own customer find out? Well after approaching web development in the same manner, I have unfortunately possessed no other choice but for give in to my ideal laid ideas and conform to the desires of my customers.
Structure of good websites usually means so it has to be attractive to the eye, as well as being fully functioning pertaining to Search Engine benefits, but finally it must display professionalism designed for the business depicted.
Complying with W3C Standards (W3C Markup Approval Service) with regards to both HTML CODE and CSS validation is definitely paramount to good style and programming (but not required for good Google PR, Let me discuss in later posts), so when making we always like to use basic HTML format and CSS text font like Tahoma 11pt, to create neat readable text and nice site image styles.
I will list some cases of where letting head out has whiterooster.nl rewards for each party involved and exactly how in some circumstances actually triggered little or no web site traffic for the site.
Case Study 1 ) Architectural Firm flash and font concerns
Our customer wanted the application of Flash elements to display a number of architecture pictures with a fine fade among images and changes to classic CSS Font used Tahoma 11pt typeface and replaced with Century Gothic 11pt, that is used in all their logos and architecture style work.
As most would know embedding Flash documents into your website results in W3C Validation undefined source failing, thus rendering the site Broken Markup. Following explaining this, the customer believed the need to have a very good graphical adobe flash style photograph far outweighed the importance of quality valid HTML Transition Markup. To them the look and opinion of their web page to their consumers was much more advantageous than complying along with the W3C.
In addition , that they wanted the Century Gothic font instead of Tahoma. By design Century Gothic possesses a much larger typeface height than Tahoma then when used increased the web page height bigger than when using Tahoma thus leading to the site displaying with scroll bars when view under 1024 back button 768 resolution, where recently it fitted in the whole web page perfectly.
Finally the customer obtained the desired impacts they required and ultimately it is the buyer who definitely knows finest.
Example 2 . Field supplier turns into boxed in
Our buyer had started out a new business supplying cardboard boxes with respect to moving and packing. That they wanted a basic site with heavy graphic image components and little or no text relating to the home page.
Trying to explain to the customer the role of text based mostly search engines benefits and that having no understandable text on the home page may limit all their visibility, that they choose design and style over benefits. Why you might ask would definitely a company limit their probability of being found on search engines? Very well the question even now burns around too, but since mentioned earlier the customer at all times knows ideal and the decision was exclusively theirs to build.
Their school of thought was straightforward, their website was purely to be employed as a reference guide rather than the source of extra business, because their marketing strategies will be enough to garner consistent business.
Today I continue to wonder why they limited their marketability and in particular their website which is at all times online and could be searched at all times of the day.
And so in summary the very best laid programs of rats and men (well in such a case web designers) can be a ful waste of good management while what I contain stated each and every one along that customer usually knows finest and in the long run they are the kinds paying for your service therefore sometimes it may be best to lie down your pistols and agree defeat.