I know the things you are saying, you’ve been in the internet designing business long enough to recognise what functions and wont doesn’t, what would my customer know? Well following approaching web design in the same manner, I have unfortunately possessed no different choice but for give in to my best laid programs and abide by the chooses of my customers.
Structure of good websites usually means that it has to be attractive to the eye, as well as being completely functioning with respect to Search Engine rewards, but in the long run it must screen professionalism for the business represented.
Making sure that you comply with W3C Standards (W3C Markup Acceptance Service) to get both HTML and CSS validation can be paramount to good style and development (but not required for good Google PR, Let me discuss in later posts), so when making we want to use basic HTML format and CSS text typeface like Tahoma 11pt, to make neat easy to read text and nice site image designs.
I will list some cases of exactly where letting proceed has rewards for each party involved and how in some instances actually led to little or no web site traffic for the website.
Case Study 1 ) Architectural Organization flash and font issues
Our consumer wanted the application of Flash factors to display many architecture images with a nice fade among images and changes to original CSS Font used Tahoma 11pt font and replaced with Century Gothic 11pt, that is used in all their very own logos and architecture style work.
Because so many would know embedding Flash documents into your website results in W3C Validation undefined source failure, thus making the site Invalid Markup. Following explaining this kind of, the customer was the need to possess a graphical expensive style impression far outweighed the importance of quality valid HTML Transition Markup. To them the appearance and perception of their web page to their customers was far more advantageous than complying together with the W3C.
In addition , they wanted the Century Gothic font instead of Tahoma. Simply by design 100 years Gothic incorporates a much larger typeface height than Tahoma when used increased the site height bigger than when using Tahoma thus resulting in the site exhibiting with scroll bars once view underneath 1024 by 768 image resolution, where previously it fitted in the whole page perfectly.
In the long run the customer realized the desired affects they wished and inevitably it is the consumer who generally knows best.
Example 2 . Field supplier becomes boxed in
Our customer had began a new organization supplying card boxes pertaining to moving and packing. They will wanted a basic site with heavy visual image elements and little if any text at the home page.
Trying to explain to the customer the role of text based upon search engines benefits and that having no understandable text in the home page might limit all their visibility, that they choose design and style over results. Why you could ask would a company limit their probability of being available on search engines? Very well the question continue to burns around too, but since mentioned previous the customer at all times knows very best and the decision was entirely theirs to build.
Their idea was simple, their website was merely to be used as a referrals guide certainly not the source more business, his or her marketing strategies can be enough to garner continual business.
Today I continue to wonder how come they limited their marketability and in particular their website which is generally online and can be searched at all times of the day.
Hence in summary the best laid plans of rodents and guys (well in such a case web designers) can be a say waste of good management for the reason that what I own stated every along the fact that the customer at all times knows very best and inevitably they are the kinds paying for your service and so sometimes is best to lie down your weapons and agree defeat.