I know whatever you are saying, you have been in the internet designing business long enough to discover what works and wont doesn’t, what would my customer know? Well after approaching website development in the same manner, I’ve unfortunately experienced no various other choice but for give in to my very best laid plans and abide by the likes of my customers.
Building of good websites usually means so it has to be appealing to the eye, and also being fully functioning to get Search Engine benefits, but in the end it must display professionalism for the purpose of the business symbolized.
Complying with W3C Standards (W3C Markup Approval Service) meant for both HTML and CSS validation can be paramount to good design and programming (but not required for good Google PR, Let me discuss in later posts), so when designing we choose to use bottom part HTML format and CSS text typeface like Tahoma 11pt, for making neat set up text and nice web page image styles.
I will list some cases of where letting head out has rewards for both parties involved and just how in some instances actually triggered little or no web site traffic for the internet site.
Case Study 1 . Architectural Company flash and font issues
Our consumer wanted the usage of Flash components to display a variety of architecture photos with a nice fade between images and changes to primary CSS Typeface used Tahoma 11pt typeface and replaced with Century Medieval 11pt, that is used in all the logos and architecture style work.
As most would know embedding Flash data files into your internet site results in W3C Validation undefined source inability, thus copy the site Unacceptable Markup. After explaining this kind of, the customer experienced the need to possess a graphical adobe flash style picture far outweighed the importance of quality valid HTML Transitional Markup. To them the look and conception of their site to their customers was far more advantageous than complying with all the W3C.
In addition , they will wanted the use of the Century Medieval font rather than Tahoma. By design 100 years Gothic provides a much larger typeface height than Tahoma and when used improved the webpage height bigger than when using Tahoma thus causing the site featuring with scroll bars when ever view below 1024 by 768 resolution, where recently it fitted in the whole site perfectly.
In the long run the customer achieved the desired impacts they sought and finally it is the client who usually knows finest.
Example 2 . Box supplier becomes boxed in
Our consumer had began a new organization supplying card boxes for the purpose of moving and packing. That they wanted a straightforward site with heavy graphic image components and minimum text on the home page.
Explaining to the customer the role of text based upon search engines results and that having no readable text at the home page would definitely limit their very own visibility, they choose style over results. Why you could ask might a company limit their probability of being available on search engines? Very well the question still burns around too, but since mentioned previous the customer constantly knows very best and the decision was only theirs for making.
Their philosophy was simple, their website was merely to be applied as a personal reference guide instead of the source of extra business, his or her marketing strategies can be enough to garner consistent business.
Today I nonetheless wonder why they limited their marketability and in particular the website which is definitely online and could be searched all the time of the day.
And so in summary the best laid ideas of rats and guys (well in this case web designers) can be a ful waste of good management when what I have stated every along that the customer definitely knows finest and ultimately they are the kinds paying for your service therefore sometimes it’s best to lay down your firearms and agree defeat.