I know the things you are saying, you’ve been in the web designing organization long enough to recognise what functions and will not doesn’t, what would my own customer know? Well after approaching web design in the same manner, I’ve unfortunately possessed no other choice but to give in to my very best laid plans and conform to the wishes of my customers.
Development of good websites usually means that this has to be appealing to the eye, as well as being fully functioning just for Search Engine rewards, but in the end it must screen professionalism for the purpose of the business showed.
Making sure that you comply with W3C Standards (W3C Markup Validation Service) to get both CODE and CSS validation is certainly paramount to good design and development (but not essential for good Yahoo PR, Let me discuss in later posts), so when making we want to use foundation HTML format and CSS text font like Tahoma 11pt, to create neat readable text and nice page image designs.
I will list some cases of where letting proceed has rewards for both parties involved and how in some situations actually resulted in little or no website traffic for the site.
Case Study 1 ) Architectural Firm flash and font issues
Our client wanted the use of Flash elements to display a variety of architecture images with a nice fade among images and changes to unique CSS Typeface used Tahoma 11pt font and replaced with Century Medieval 11pt, which is often used in all the logos and architecture design work.
As most would know embedding Flash documents into your web page results in W3C Validation undefined source failing, thus manifestation the site Invalid Markup. Following explaining this kind of, the customer felt the need to possess a graphical show style photo far outweighed the importance of quality valid HTML Transitional Markup. To them the look and understanding of their web-site to their buyers was much more advantageous than complying considering the W3C.
In addition , they wanted the use of the Century Gothic font rather than Tahoma. By simply design 100 years Gothic includes a much larger font height than Tahoma then when used improved the page height bigger than when using Tahoma thus leading to the site showing with slide bars when ever view beneath 1024 x 768 quality, where previously it fitted in the whole site perfectly.
Basically we the customer attained the desired affects they needed and in the long run it is the consumer who constantly knows ideal.
Example 2 . Field supplier turns into boxed in
Our buyer had started a new business supplying card boxes for the purpose of moving and packing. They wanted bukitpoolvillas.com a basic site with heavy graphical image elements and little if any text for the home page.
Explaining to the customer the role of text based upon search engines benefits and that having no readable text relating to the home page would definitely limit their very own visibility, that they choose design over results. Why you could ask might a company limit their likelihood of being found on search engines? Well the question continue to burns with us too, but since mentioned before the customer usually knows very best and the decision was solely theirs to create.
Their philosophy was simple, their website was purely to be applied as a referrals guide certainly not the source of extra business, his or her marketing strategies will be enough to garner frequent business.
To this day I continue to wonder so why they limited their marketability and in particular their website which is always online and could be searched constantly of the day.
Thus in summary the very best laid strategies of mice and men (well in cases like this web designers) can be a utter waste great management for the reason that what I contain stated almost all along that customer constantly knows very best and finally they are the types paying for the service so sometimes it may be best to lay down your firearms and acknowledge defeat.