I know the things you are saying, you have been in the net designing organization long enough to recognize what performs and wont doesn’t, what would my own customer find out? Well following approaching webdesign in the same manner, I have unfortunately acquired no other choice but to give in to my greatest laid ideas and comply with the would like of my personal customers.
Engineering of good websites usually means that this has to be appealing to the eye, along with being fully functioning for the purpose of Search Engine benefits, but finally it must display professionalism pertaining to the business manifested.
Making sure that you comply with W3C Standards (W3C Markup Affirmation Service) with regards to both CODE and CSS validation can be paramount to good style and programming (but not necessary for good Google PR, I will discuss in later posts), so when designing we always like to use platform HTML formatting and CSS text font like Tahoma 11pt, for making neat easy to read text and nice site image styles.
I will list some cases of where letting get has benefits for each involved and exactly how in some circumstances actually led to little or no online traffic for the website.
Case Study 1 . Architectural Organization flash and font matters
Our customer wanted the utilization of Flash factors to display a lot of architecture photos with a great fade between images and changes to classic CSS Font used Tahoma 11pt typeface and replace by Century Medieval 11pt, which is often used in all the logos and architecture design work.
Since several would know embedding Flash data into your website results in W3C Validation undefined source failing, thus rendering the site Invalid Markup. Following explaining this kind of, the customer felt the need to have a very good graphical flash style image far outweighed the importance of quality valid HTML Transitional Markup. To them the appearance and belief of their website to their customers was much more advantageous than complying while using W3C.
In addition , they wanted the use of the Century Gothic font rather than Tahoma. By design Hundred years Gothic contains a much larger typeface height than Tahoma and once used increased the web page height bigger than when using Tahoma thus causing the site exhibiting with slide bars the moment view under 1024 back button 768 image resolution, where previously it fitted in the whole webpage perfectly.
Finally the customer obtained the desired impacts they wished and ultimately it is the buyer who at all times knows very best.
Case Study 2 . Field supplier becomes boxed in
Our customer had started out a new business supplying cardboard boxes for the purpose of moving and packing. That they wanted a straightforward site with heavy graphic image components and minimum text for the home page.
Explaining to the customer the role of text established search engines results and that having no understandable text over the home page would probably limit their visibility, they choose design and style over outcomes. Why you could ask may a company limit their likelihood of being available on search engines? Very well the question still burns with us too, but as mentioned previously the customer at all times knows finest and the decision was solely theirs to produce.
Their idea was straightforward, their website was merely to be utilized as a reference guide and necessarily the source of extra business, as their marketing strategies would be enough to garner constant business.
Even today I nonetheless wonder as to why they limited their marketability and in particular their website which is generally online and may be searched constantly of the day.
Thus in summary the very best laid ideas of rats and men (well in cases like this web designers) can be a utter waste great management when what I have stated almost all along that your customer often knows best and in the long run they are the ones paying for your service so sometimes it may be best to put together your weapons and concede defeat.