I know the things you are saying, you have been in the internet designing business long enough to grasp what performs and wont doesn’t, what would my own customer understand? Well following approaching web design in the same manner, I’ve unfortunately experienced no different choice but to give in to my ideal laid plans and conform to the likes of my personal customers.
Construction of good websites usually means so it has to be appealing to the eye, along with being fully functioning designed for Search Engine benefits, but ultimately it must screen professionalism for the business represented.
Complying with W3C Standards (W3C Markup Agreement Service) for both HTML and CSS validation is certainly paramount to good design and encoding (but not necessary for good Yahoo PR, Let me discuss in later posts), so when making we love to use base HTML format and CSS text font like Tahoma 11pt, for making neat easy to read text and nice site image layouts.
I will list some cases of exactly where letting proceed has benefits for each involved and just how in some instances actually led to little or no web site traffic for the site.
Case Study 1 ) Architectural Firm flash and font matters
Our consumer wanted the application of Flash elements to display several architecture pictures with a wonderful fade among images and changes to main CSS Font used Tahoma 11pt font and replaced with Century Gothic 11pt, that is used in all their particular logos and architecture style work.
Because so many would know embedding Flash files into your internet site results in W3C Validation undefined source inability, thus manifestation the site Incorrect Markup. After explaining this kind of, the customer was feeling the need to have a nice graphical expensive style picture far outweighed the importance of quality valid HTML Transition Markup. To them the looks and perception of their web page to their consumers was far more advantageous than complying when using the W3C.
In addition , they will wanted the Century Gothic font rather than Tahoma. Simply by design 100 years Gothic incorporates a much larger font height than Tahoma then when used improved the webpage height bigger than when using Tahoma thus leading to the site exhibiting with scroll bars when ever view underneath 1024 times 768 resolution, where recently it built in the whole webpage perfectly.
Ultimately the customer realized the desired impacts they wanted and finally it is the client who at all times knows very best.
Case Study 2 . Field supplier turns into boxed in
Our customer had started out a new organization supplying card boxes for moving and packing. They wanted garrardking.com an easy site with heavy graphic image elements and little or no text within the home page.
Trying to explain to the customer the role of text based mostly search engines results and that having no understandable text relating to the home page would limit the visibility, that they choose design over results. Why you may ask would probably a company limit their probability of being available on search engines? Well the question still burns around too, but since mentioned earlier the customer at all times knows finest and the decision was entirely theirs to create.
Their viewpoint was straightforward, their website was merely to be applied as a reference point guide not the source more business, his or her marketing strategies will be enough to garner continuous business.
Even today I continue to wonder how come they limited their marketability and in particular the website which is definitely online and could be searched constantly of the day.
Thus in summary the best laid programs of rodents and guys (well in this instance web designers) can be a utter waste great management when what I experience stated most along the fact that the customer at all times knows best and inevitably they are the kinds paying for your service and so sometimes is considered best to lay down your pistols and concede defeat.