I know the things you are saying, you have been in the world wide web designing organization long enough to grasp what works and will not doesn’t, what would my customer understand? Well following approaching web development in the same manner, I have unfortunately acquired no other choice but for give in to my very best laid ideas and abide by the hopes of my own customers.
Construction of good websites usually means that it has to be appealing to the eye, and being fully functioning for the purpose of Search Engine benefits, but finally it must screen professionalism to get the business depicted.
Making sure that you comply with W3C Standards (W3C Markup Acceptance Service) designed for both HTML and CSS validation can be paramount to good design and coding (but not required for good Google PR, I will discuss in later posts), so when making we love to use platform HTML format and CSS text font like Tahoma 11pt, to build neat readable text and nice webpage image designs.
I will list some cases of exactly where letting travel has rewards for both parties involved and exactly how in some conditions actually resulted in little or no web site traffic for the web page.
Case Study 1 ) Architectural Firm flash and font concerns
Our consumer wanted the usage of Flash factors to display a couple of architecture photos with a nice fade among images and changes to classic CSS Typeface used Tahoma 11pt font and replace by Century Gothic 11pt, which is used in all the logos and architecture design work.
As a general rule would know embedding Flash files into your internet site results in W3C Validation undefined source failure, thus making the site Broken Markup. Following explaining this, the customer sensed the need to have a nice graphical show style impression far outweighed the importance of quality valid HTML Transition Markup. To them the look and conception of their website to their buyers was much more advantageous than complying with the W3C.
In addition , they wanted the Century Gothic font instead of Tahoma. By design 100 years Gothic has a much larger typeface height than Tahoma then when used improved the web page height larger than when using Tahoma thus causing the site presenting with browse bars when view within 1024 a 768 resolution, where previously it built in the whole webpage perfectly.
In the final analysis the customer realized the desired affects they desired and in the long run it is the consumer who often knows ideal.
Example 2 . Pack supplier turns into boxed in
Our client had started a new organization supplying cardboard boxes to get moving and packing. That they wanted a basic site with heavy graphical image factors and little or no text for the home page.
Trying to explain to the customer the role of text structured search engines effects and that having no understandable text to the home page could limit all their visibility, that they choose design and style over results. Why you may ask could a company limit their probability of being available on search engines? Very well the question still burns around too, but as mentioned previously the customer at all times knows finest and the decision was solely theirs to create.
Their school of thought was basic, their website was purely to be applied as a reference guide and not the source more business, because their marketing strategies would be enough to garner continuous business.
Even today I continue to wonder why they limited their marketability and in particular their website which is at all times online and may be searched at all times of the day.
Therefore in summary the very best laid ideas of rats and males (well in this instance web designers) can be a say waste of good management because what I include stated each and every one along that your customer definitely knows greatest and eventually they are the kinds paying for the service consequently sometimes it has best to take a nap your firearms and acknowledge defeat.