I know what you are saying, you have been in the web designing organization long enough to learn what works and will not doesn’t, what would my personal customer know? Well after approaching website creation in the same manner, I have unfortunately acquired no additional choice but to give in to my best laid plans and adhere to the likes of my own customers.
Construction of good websites usually means so it has to be attractive to the eye, and also being fully functioning for the purpose of Search Engine benefits, but eventually it must display professionalism with respect to the business displayed.
Making sure that you comply with W3C Standards (W3C Markup Acceptance Service) to get both HTML and CSS validation is paramount to good design and encoding (but not required for good Yahoo PR, Let me discuss in later posts), so when making we plan to use base HTML formatting and CSS text font like Tahoma 11pt, to produce neat easy to read text and nice webpage image designs.
I will list some cases of exactly where letting travel has fldesignerguides.co.uk rewards for each party involved and just how in some conditions actually triggered little or no online traffic for the website.
Case Study 1 ) Architectural Company flash and font things
Our buyer wanted the use of Flash components to display several architecture images with a great fade between images and changes to initial CSS Typeface used Tahoma 11pt font and replaced with Century Gothic 11pt, which is used in all their particular logos and architecture style work.
As a general rule would know sneaking in Flash data files into your webpage results in W3C Validation undefined source failing, thus copy the site Unacceptable Markup. Following explaining this kind of, the customer sensed the need to have a very good graphical adobe flash style impression far outweighed the importance of quality valid HTML Transition Markup. To them the appearance and conception of their website to their buyers was much more advantageous than complying considering the W3C.
In addition , they wanted the use of the Century Medieval font instead of Tahoma. By simply design Hundred years Gothic incorporates a much larger typeface height than Tahoma and when used improved the site height bigger than when using Tahoma thus leading to the site featuring with scroll bars when view underneath 1024 a 768 image resolution, where previously it fitted in the whole page perfectly.
In conclusion the customer accomplished the desired affects they sought and inevitably it is the customer who at all times knows ideal.
Case Study 2 . Pack supplier turns into boxed in
Our customer had started a new business supplying card boxes just for moving and packing. They wanted an easy site with heavy visual image components and little or no text around the home page.
Trying to explain to the customer the role of text structured search engines results and that having no readable text to the home page might limit their particular visibility, they choose design and style over effects. Why you might ask would definitely a company limit their probability of being available on search engines? Well the question still burns around too, but since mentioned previous the customer definitely knows greatest and the decision was only theirs to create.
Their philosophy was straightforward, their website was merely to be used as a guide guide instead of the source more business, because their marketing strategies would be enough to garner continuous business.
To this day I still wonder how come they limited their marketability and in particular their website which is constantly online and may be searched all the time of the day.
And so in summary the very best laid plans of mice and men (well in cases like this web designers) can be a ful waste of good management because what I currently have stated every along the fact that the customer definitely knows finest and ultimately they are the types paying for your service hence sometimes it could be best to put together your pistols and concede defeat.