I know whatever you are saying, you’ve been in the internet designing organization long enough to be aware of what functions and will not doesn’t, what would my customer understand? Well after approaching web development in the same manner, I have unfortunately possessed no different choice but to give in to my finest laid plans and comply with the likes of my own customers.
Development of good websites usually means so it has to be attractive to the eye, and being fully functioning intended for Search Engine rewards, but in the long run it must display professionalism for the purpose of the business depicted.
Making sure that you comply with W3C Standards (W3C Markup Agreement Service) intended for both CODE and CSS validation is paramount to good design and style and encoding (but not necessary for good Google PR, Let me discuss in later posts), so when designing we always like to use foundation HTML formatting and CSS text font like Tahoma 11pt, to produce neat easy to read text and nice site image styles.
I will list some cases of exactly where letting head out has benefits for each party involved and exactly how in some circumstances actually ended in little or no website traffic for the web site.
Case Study 1 ) Architectural Company flash and font is important
Our consumer wanted the usage of Flash components to display many architecture photos with a good fade among images and changes to main CSS Font used Tahoma 11pt typeface and replace by Century Gothic 11pt, which is used in all the logos and architecture design work.
Since several would know sneaking in Flash data files into your webpage results in W3C Validation undefined source inability, thus rendering the site Incorrect Markup. Following explaining this, the customer thought the need to have a nice graphical show style photograph far outweighed the importance of quality valid HTML Transition Markup. To them the looks and notion of their internet site to their buyers was a lot more advantageous than complying with the W3C.
In addition , that they wanted the Century Medieval font instead of Tahoma. By design Century Gothic possesses a much larger font height than Tahoma then when used improved the web page height bigger than when using Tahoma thus leading to the site exhibiting with browse bars when view within 1024 by 768 resolution, where recently it built in the whole webpage perfectly.
In conclusion the customer realized the desired influences they sought and finally it is the customer who at all times knows very best.
Case Study 2 . Field supplier becomes boxed in
Our consumer had began a new organization supplying cardboard boxes with regards to moving and packing. That they wanted renukatechnologies.com an easy site with heavy visual image components and little or no text to the home page.
Explaining to the customer the role of text based mostly search engines effects and that having no legible text over the home page will limit their particular visibility, that they choose design and style over outcomes. Why you could ask would a company limit their likelihood of being found on search engines? Very well the question even now burns with us too, but as mentioned previously the customer always knows finest and the decision was exclusively theirs to create.
Their viewpoint was basic, their website was purely to be employed as a referrals guide without the source of extra business, his or her marketing strategies would be enough to garner continual business.
To this day I still wonder why they limited their marketability and in particular the website which is usually online and may be searched constantly of the day.
So in summary the very best laid ideas of rodents and men (well in this case web designers) can be a utter waste of good management since what I have got stated pretty much all along which the customer at all times knows best and in the end they are the types paying for the service therefore sometimes it is very best to lay down your guns and concede defeat.