I know whatever you are saying, you have been in the net designing business long enough to be aware of what works and wont doesn’t, what would my personal customer know? Well after approaching web site design in the same manner, I’ve unfortunately acquired no various other choice but for give in to my ideal laid strategies and adhere to the needs of my personal customers.
Structure of good websites usually means that this has to be attractive to the eye, as well as being completely functioning meant for Search Engine benefits, but eventually it must display professionalism designed for the business depicted.
Making sure that you comply with W3C Standards (W3C Markup Approval Service) for the purpose of both HTML CODE and CSS validation is certainly paramount to good design and programming (but not necessary for good Google PR, Let me discuss in later posts), so when making we plan to use bottom part HTML formatting and CSS text typeface like Tahoma 11pt, to produce neat easy to read text and nice page image styles.
I will list some cases of exactly where letting get has rewards for each party involved and exactly how in some situations actually resulted in little or no web site traffic for the website.
Case Study 1 . Architectural Company flash and font matters
Our consumer wanted the usage of Flash components to display a number of architecture images with a nice fade among images and changes to original CSS Typeface used Tahoma 11pt font and replace by Century Gothic 11pt, which is used in all their particular logos and architecture design and style work.
Since many would know sneaking in Flash files into your web-site results in W3C Validation undefined source failure, thus copy the site Incorrect Markup. After explaining this kind of, the customer noticed the need to have a nice graphical expensive style photo far outweighed the importance of quality valid HTML Transition Markup. To them the appearance and opinion of their web page to their clients was a lot more advantageous than complying with the W3C.
In addition , they wanted the Century Medieval font rather than Tahoma. Simply by design Hundred years Gothic includes a much larger typeface height than Tahoma and once used improved the site height bigger than when using Tahoma thus resulting in the site featuring with scroll bars the moment view underneath 1024 x 768 quality, where recently it fitted in the whole site perfectly.
Ultimately the customer obtained the desired influences they wanted and ultimately it is the buyer who constantly knows best.
Example 2 . Container supplier becomes boxed in
Our buyer had began a new business supplying card boxes for moving and packing. They wanted a straightforward site with heavy visual image factors and little or no text in the home page.
Trying to explain to the customer the role of text based mostly search engines results and that having no readable text in the home page might limit all their visibility, that they choose design over outcomes. Why you might ask would a company limit their possibilities of being found on search engines? Very well the question continue to burns with us too, but since mentioned earlier the customer definitely knows greatest and the decision was only theirs to build.
Their idea was simple, their website was purely to be utilized as a reference guide but not the source of extra business, his or her marketing strategies would be enough to garner continual business.
To this day I still wonder why they limited their marketability and in particular the website which is generally online and could be searched all the time of the day.
And so in summary the best laid strategies of rodents and men (well in such a case web designers) can be a complete waste of good management because what I have got stated every along that the customer at all times knows finest and in the end they are the kinds paying for the service consequently sometimes it could be best to lie down your weapons and agree defeat.